![]() ![]() These days families are redefining customs as per the preferences and convenience of their loved ones. This is also leading to a shift in societal norms and traditions. Owing to the cultural shifts, families are becoming more open to the ideas and preferences of all. Our data survey revealed that almost 40 per cent of them have contributed in one way or the other in the new normal. We have also observed that couples financing their own weddings is becoming quite common in India, especially amongst millennials. This shift has resulted in a more balanced and inclusive approach, where families come together to contribute their resources, equally distributing the financial burden, easing it for both sides, and ensuring a memorable wedding without compromising on quality. So while on one side many families have been opting for intimate and budget-conscious celebrations we also do continue seeing higher-budget weddings the common thread in all is prioritising personal experiences. However, changing financial realities have prompted a re-evaluation of spending areas. Indian weddings have long been known for their lavishness, with elaborate ceremonies, opulent decorations, and extravagant feasts. This collective involvement fosters stronger bonds between families and promotes a sense of unity, as they collectively embark on the journey of celebrating love and commitment.Ĭhanging financial realities have prompted a re-evaluation of spending areas There is also an increasing trend of many events being shared between the families. Parents and siblings of the bride and groom discuss ideas, share responsibilities, and work together to organise a memorable event. Today, families on both sides actively participate in the planning process, creating a collaborative and inclusive environment. Gone are the days when wedding planning was solely the responsibility of the bride's family. Families are happily adapting to this paradigm shift by embracing the desires and aspirations of the couple, encouraging personal autonomy while providing guidance and support as we see an increasing focus on prioritising the couple's happiness in the celebration. Couples are increasingly empowered to make decisions not only regarding choosing their partners but also around their wedding ceremonies, guest lists, their choice of wedding venues and vendors as well as every possible detail around their special day. However, in contemporary Indian society, there is a growing emphasis on individual choices and preferences. Traditionally, Indian weddings were initiated, decided and planned by parents and elders, with limited inputs from the couple. Let's take a deeper look to understand the changing dynamics and emerging trends: In Indian society, where weddings hold immense significance and where the wedding market is a $50 bn+ industry, it is crucial to explore the evolving dynamics of families within this realm. The International Day of Families, observed on May 15 each year, serves as a meaningful occasion to not only acknowledge the importance of families but also to examine their role in shaping cultural practices, such as weddings, within specific contexts. In recent years, a discernible shift has taken place, redefining the dynamics and responsibilities of families during this momentous celebration. However, as society evolves and modernises, so does the institution of marriage and the roles played by families in Indian weddings. Indian weddings are renowned for their grandeur and cultural significance, deeply rooted in traditions that have been passed down through generations.
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